Mumbai, 1st September 2022: In a one-of-its-kind initiative, Waterfield Advisors, India’s largest multi-family office and wealth advisory firm, has announced a strategic advertising placement on Emirates Airline to air the brand’s ad film across all Emirates flights, globally, via the in-flight entertainment system.
Having pioneered the concept of wealth advisory in India, Waterfield now aspires to become a global brand with Indian roots. The vision is to become the trusted partner for international HNIs and UHNIs who are looking to invest in India. Through this initiative with Emirates Airline, Waterfield hopes to reach a discerning audience and narrate its brand philosophy in a premium and captive environment.
Expressing his enthusiasm for this initiative, Mr. Yash Bhargava, Head of Marketing and Communications of Waterfield Advisors, said, “This premium media touch is very special for us because it enables us to tell our brand story to a niche, global and affluent audience in a unique format. Having its base in Dubai, Emirates Airline is strategically perfect for an Indian brand with global ambitions in the space of finance and business. The primary objective of the campaign is increasing brand awareness on a global scale and associating with a trusted and luxury brand. We are very excited that international investors flying from 157 cities and 83 countries will watch this ad film!”
As the first Wealth Management company in Asia to be a signatory to the United Nations Principles for Responsible Investing (UNPRI), Waterfield is committed to helping its clients align their investments to positive societal outcomes. India is among the most preferred investment destinations in the emerging world. Waterfield aims to be the gateway for international business families in their journey to access India’s outsized return generating opportunities.
Established in 2011, Waterfield Advisors today manages over $4.3 billion in assets on behalf of some of the largest and most iconic business families in India, which it serves from its 8 offices across India. Along with winning the client’s trust, Waterfield has been awarded several major honours by prestigious platforms such as Euromoney, Wealth Briefing Asia, Global Private Banking Awards, The Asset Triple A Private Capital Awards to name a few. Waterfield is also frequently mentioned in major publications such as Forbes, Fortune, Hubbis and Asia Private Banker.