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Mumbai, India, December 02, 2022: In a one-of-its-kind initiative, Waterfield Advisors, India’s largest multi-family office and wealth advisory firm, has announced a strategic advertising placement on Singapore Airlines to air the brand’s ad film across all Singapore flights, globally, via the in-flight entertainment system.
Having pioneered the concept of wealth advisory in India, Waterfield now aspires to become a global brand with Indian roots. The vision is to become the trusted partner for international HNIs and UHNIs who are looking to invest in India. Through this initiative with Singapore Airlines, Waterfield hopes to reach a discerning audience and narrate its brand philosophy in a premium and captive environment.
Expressing his enthusiasm for this initiative, Mr. Yash Bhargava, Head of Marketing and Communications of Waterfield Advisors, said, “Communicating the core proposition to HNIs and UHNIs at scale is the trickiest marketing challenge in Wealth Management as well as luxury marketing. Add a global audience to that and the challenge becomes exponentially difficult. Unique formats such as in-flight advertising in premium airlines solves the scale problem as they provide a distraction free environment for the consumption of a brand’s ad film as they provide a distraction free environment for the consumption of a brand’s ad film. Advertising association with an airline such as Singapore Airlines also instils trust and lends credibility. Singapore has become a preferred destination for setting up family offices by the ultra-wealthy and we want to be present there as the advisor of choice. We are very excited that international investors flying aboard every single Singapore Airlines flight will be able to witness the Waterfield brand commercial.”
As the first Wealth Management company in Asia to be a signatory to the United Nations Principles for Responsible Investing (UNPRI), Waterfield is committed to helping its clients align their investments to positive societal outcomes. India is among the most preferred investment destinations in the emerging world. Waterfield aims to be the gateway for international business families in their journey to access India’s outsized return-generating opportunities.
Established in 2011, Waterfield Advisors today manages over $4.3 billion in assets on behalf of some of the largest and most iconic business families in India, which it serves from its 8 offices across India. Along with winning the client’s trust, Waterfield has been awarded several major honours by prestigious platforms such as Euromoney, Wealth Briefing Asia, Global Private Banking Awards, The Asset Triple A Private Capital Awards to name a few. Waterfield is also frequently mentioned in major publications such as Forbes, Fortune, Hubbis and Asia Private Banker.
