Manager - Digital Marketing

Location: Mumbai | Experience: 2 to 3 years

Objective of the role

Manage content distribution and lead generation across all digital mediums via organic and paid means. This role is strongly business-focused and contributes significantly to revenue growth.

Roles and responsibilities

Performance Campaigns

Develop and execute a *long-term digital advertising strategy* to enhance Waterfield's brand awareness in new regions and capture high-quality leads.
Manage Google, LinkedIn, Twitter, Instagram, and YouTube promotions to increase landing page visits and form fills.
Identify and create appropriate audience segments across various digital channels.
Conduct A/B testing using a variety of content formats across different channels.
Collaboratively draft impactful and engaging copy.

Website Management

Complete ownership of Waterfield Advisors website.
Regularly monitor website analytics and lead funnel, strategizing improvements to maintain performance.
Implement customized engagement campaigns on various web pages aimed at a seamless form-fill experience.
Serve as the (SPOC) for website agencies, managing relationships and collaborating to execute campaigns effectively.

Email Marketing

Manage all marketing-related email communications.
Send, analyze, and review monthly newsletters using the mailing platform.
Oversee event and client communications linked to email campaigns.

Attributes required / preferred skills

Proven experience in digital marketing and lead generation.
Proficiency in website management and analytics.
Wealth Management/BFSI industry experience is an added advantage.
Ability to work individually and in a team environment, fast-paced deadline-oriented environment.
Organization and planning skills. Creative and strategic thinking skills.

To Apply, email us at [email protected]