Assistant Manager - Content Marketing

Location: Mumbai | Experience: 1 to 3 years

Objective of the role

Spearhead the execution of company’s annual content strategy. This role demands a strong focus on research and writing, with enough room to experiment and influence the direction of the company’s content initiatives.

Roles and responsibilities

Content Research and Creation

Write thought leadership articles in collaboration with subject matter experts.
Lead a writer’s room to create whitepapers and reports.
Collaborate with the SEO manager to monitor and improve SERP rankings.
Strategize and lead content campaigns for annual marketing IPs.
Extensively research & introduce unique content ideas to the brand’s content arsenal.
Set up & manage effective marketing operations for content creation & distribution.

Social Media Management

Develop content for various social media campaigns and newsletters.
Manage the social media calendar and post on LinkedIn, Twitter, and Instagram.
Improve the current growth rate on LinkedIn and collaborate on developing a presence on Twitter and Instagram.
Work collaboratively on video production for podcasts and creative campaigns - write scripts, manage edits, and enhance the overall storytelling.

External and Internal Communications

Create brand presentations for external and internal communications as needed.
Draft copies for email campaigns regarding events, webinars, and client comms.

Attributes required / preferred skills

Excellent research and writing skills.
Strong understanding of content strategy and social media management.
Ability to create engaging and insightful content.
Excellent quantitative and qualitative analytical skills.
Great PowerPoint skills are a huge plus.
Ability to work individually and in a team environment, fast-paced deadline-oriented environment.
Organization and planning skills. Creative and strategic thinking skills.

To Apply, email us at [email protected]